Creative Director + Copywriter

This Is How We Soccer

It’s not football. Or fútbol. Or footy. It’s soccer. And this is how we soccer in America.

 
 

AT&T. This Is How We Soccer.

America always has to be different, don’t they? But let’s not get too deep with that. Instead, let’s focus on soccer. Or, more widely known, as football. Or fútbol. Or footy. America is really just waking up to soccer, which is awesome because we now get to define what it means to be a soccer fan. It could mean following legends like Messi, putting all our faith in the women’s national team, or even just being the best soccer mom you can be. Hello half time orange slices. No matter what club you root for, American fans are all a part of Club Soccer.